The UX concept is a core subject for the digital industry and shapes the overall business value and customer satisfaction.
The UX standards are increasingly improved in mobile apps, software, websites, online retail, booking platforms, video content, blogs, showcase stores…
How to build a relevant UX methodology
Designers and marketing staff should conduct relevant research about the user pain points and the market gaps.
In major cases, they apply market research via a survey to find out the user problems.
Regarding what doesn’t fit their needs in a particular product, which language seems better to integrate for that community and identify if there is a particular issue with a similar product…
All these questions can help the designer to shape the first vision. Concerning design characteristics and market opportunities.
Designers must track the competitors’ design lines. How many users are satisfied with that and try to focus on dissatisfied customers.
That helps in identifying experienced frauds to offer a better replacement. Competitor research is a vital step to go through once you decide to create a new product. It makes you in the design context that dominates the target market.
This working method allows you to deliver high-quality products and pay attention to all details and avoid unwanted mistakes.
This stage is about the research -findings treatment. It takes place between designers, stakeholders, and marketing staff.
Collaborators try to analyze the research results, Then draw the project Lookalike figure.
The idea is to pick out the product’s first perception referring to the research results.
Here you unleash the floor for all members to bring the best ideas that match the prospective customers and client goals. Based on the findings and analysis.
The group contribution allows you from a richer environment that can bring valuable results and views.
The inspiration can be derivated from different styles, visual resources, quotes, words, customer reviews, and the most important thing is to think as a final user and not as a stakeholder or a vendor.
We meant by that is to imagine the user’s thoughts, how he could behave in that case. What makes him bounce from using that website. Why he removes that mobile app from his smartphone. Is he interested in color or design?
The idea is to mine inside the user’s psychology. Then, understand the key standards that master his choice and purchase decision.
Draw the user Personas
A user persona is a fictional representation for your potential customer for whom the product or service is developed. ” the end-user”
You need to draw a complete profile of the user that you are targetting at a high level of insights.
Such as the age, gender, income bracket, location, technology use, academic levels, goals…
Determine the key motivators to use the potential product and key frustrations that your product will soft.
All these details need to be taken into consideration to bring a personalized product that makes the final user say” such a deal”
You can use different tools that allow you to collect info, common keywords, hashtags feedback, locations…
Twitter Analytics: It includes information about the demographics tab, lifestyle tab, consumer behavior tab, and mobile behavior of the followers.
Facebook insight: offers searcher powerful reports about posts, people ( gender, age, location…)
Linkedin: has boosted its platforms to be smarter and serve advertising and data collection purposes.
Youtube Analysis: helps users to identify the display and playback location, traffics sources …
Further data could be generated from google analytics, google trend, Moz, Buzzsumo…
This step is about visualizing all thoughts, perceptions, images shapes in a concrete model, what do we call “ Concept”
Here designers put-down the abstract thoughts into a sketch or model to illustrate the project idea and plan.
It represents the first project prototype on which the designer would build his coming tasks and design enhancements.
Customer journey map
At this level, the designer is assigned to map out the steps the user goes through to reach the conversion.
In other word is to anticipate the customer journey steps and search habits that will help him to find your brand.
You need to track his most trustworthy source of knowledge and networking. WOM, Forum, social media groups, Search engine…
These pieces of information will help you to identify the relevant keywords that describe your product and match the user’s search queries.
Once you know the search roadmap of your prospects, it would be easy later, to reach them and drive them to your site.
Bear in mind that the customer journey doesn’t start once the user visits your website or installs your app, Instead, it goes through 3 phases; pre-visit, during the visit and experience on the website, and post-visit.
Take care of these phases as you are expected to have proactive practices to make your customers find you and not just laying on the organic search or chance. In other words, paving the way for him to find you.
And after he left or after the purchase/ conversion experience has been completed. Make sure that you brought sth valuable that makes him come back to you or recommend your brand for his community.
So the customer journey map doesn’t stop at the purchase phase, instead, it has different dimensions that make businesses and marketers think about how to master all of them.
It seems a bit confusing when dealing with user journey and user flow. However, they are not the same, the user journey is about the customer scénario / story from one phase to another.
The user flow is roughly about the transition quality offered by a designer to provide users with adorable UX.
In other words, it is to facilitate the movement from one page to another inside a website or mobile app screens. Offering a responsive process among the different steps.
The case here is about offering the user a responsive and feasible process for the specific details he goes through.
Give logic and well-crafted steps for his journey. Sewing the journey stages a seamless way that responds to all scénarios that may arise by the user once he is using your product.
Give a value/ meaning to the user and allow him from solutions once he is blocked and offer replacement alternatives at any level.
Stop harming his experience with useless questions once he forgot a password. And avoid unwanted popup that asks him to signup for a newsletter.
Try to ask for sth only when the user finishes his own requirements. Before that, he cannot be generous to provide you sth as he is not yet sure about his goal fulfillment on your website.
To sum up, we can say that if a user story is to narrate the different surfing steps at a macro level. The user flow, then, is about the inside details that would accompany the user in each step.
If the customer journey is the answer to “what user will do”? The user flow is the answer to‘’ How the user will Do?”
Piloting & feedback
After modeling the first prototype, melting the whole data findings and visual aspects together.
Stakeholders will verify the product design relevance to the target. Evaluate its adaptability to the devices and measure how much that design meets the goals that have been fixed earlier.
If it is a B2B business, the client’s feedback is a core changer, as he has the final decision concerning any details.
If it is a B2C business all stakeholders would express their own feedback referring to the business goals and the Persona characteristics that have been drawn before.
By the end, all these comments and reviews, either positive or negative, would roughly help the designer and the team as a whole to go further in product development.
These pieces of feedback are important to reach an effective and flawless project to add value to the end-user.
Here the designer would be closer to the marketing team to put together the marketing strategy.
The marketing strategy needs to consider The design colors psychology, logo style, Identity, brand image, value, Tone of voice…
Referring to the persona details the branding methodology will be tailored upon that. Because only the buyer persona can tell how to in-reach the prospects and which tools are suitable for that.
This collaboration between all these concepts, would facilitate the development line and let the product come to the light within the previewed version.
The phase branding deserves a complete article or session to deal with all its milestones. Because it varies and differs from one product to another, and from one customer to another.
Within the rapid growth pace of digital tools, we cannot prefer one method over the rest. Because it depends on the target group and product identity.
The only thing that remains timeless, is to Know your audience, later, anything else will be easier.
That’s all for UX methodology I wish you got valuable information that can help you in improving your business. 😉